As you mentioned, Jeffs & Rowe has been around for more than 100 years and we intend to make sure It is there for the next 100 years. In order to do this we put a conscious effort into making sure we offer a leading accountancy service for our clients. Introducing the latest technology innovations into our business is just one of our strategies for doing this.

We started by fully embracing cloud-based technology for both our staff and clients, this started with a ‘Platinum Partnership’ with QuickBooks-Online. The obvious next progression for us was to introduce a mobile application that has ‘Quick answers’ for our clients.

We found that the office landline phone would follow ‘trends’ depending on what time of year it is, so we wanted to make it easier for our clients to access the information they need when they need it. We put it in their own hands.

The app is quite feature rich which we are thrilled about. There is a lot of general information such as Tax Tables, Key Tax Dates, Tax Tips and News, but then we also have a few ‘smart tools’ such as a ‘Mileage Tracker’ – this tracker you can start when you begin a car journey and end it when you stop. It links to the GPS built into your phone allowing you to easily track mileage for expense claims with your employer. We also have other cool tools such as Tax Calculators and a Currency Converter that links to live real-time exchange rates.

The main audience for the application is first and foremost our existing client base. We always like for our clients to enjoy the fruits of our labour whether it is with technology or any other activity we are doing related to their business. That being said – we are more than happy for non-clients to use the app, who knows, it could even help us attract new national business to our Pontypridd base.

The app hasn’t been live for 1 month yet, however the uptake has been superb! We have been getting lots of great feedback from our clients, and people have even put a few suggestions forward for what they would like to see in there for the future. Watch this space.

Not just through our application but with technology in general – we are all about the local community and shopping local, especially in Pontypridd. Our business has been engrained into Pontypridd town centre for a very long time, our staff are in the town centre every day getting lunch, shopping, meeting clients, its more than our office base it’s our home. Quite literally for most of our team.

We would love to see other local businesses adopt technology and apps that can help us fill up the high street and keep Pontypridd a thriving local business district.

Personally I think the BID has been a great asset to Pontypridd so far and everything is going in the right direction especially the engaging social media accounts promoting local business.

Our Managing Director, Robert, is heavily involved the Pontypridd BID so we always try to get involved in the local community as much as possible. We would love to see more local business events that promote entrepreneurship, especially within growing sectors such as eCommerce and the Internet world. We are seeing more and more clients in this area every year and would love to help encourage the younger local generation to move into these fields.